In this YouTube video, Jill Fox from Fox Social Media, along with her son Tanner J Fox, shares valuable insights on using LinkedIn to effectively market small businesses. With 13 years of experience in helping various companies and high-profile individuals market themselves on LinkedIn, Jill emphasizes the importance of optimizing your LinkedIn profile as the first step. This involves filling in all relevant information, including a professional cover photo and a well-crafted about section that showcases not only your business skills but also personal aspects like hobbies and volunteer work to make you more approachable.
Jill advises on completing the experience section by highlighting company details, your role, and successes. The featured section allows you to share posts, articles, and achievements. Other crucial sections include skills, recommendations, projects, courses, and volunteer experiences. Jill stresses the significance of connecting with ideal clients using LinkedIn’s people search without the need for a premium account. This involves specifying parameters like location, title, and skills to reach decision-makers.
The video also recommends optimizing your company page by ensuring it has a suitable cover image, profile picture (logo), and detailed information about your business. Encouraging staff to connect to the company page and share posts amplifies your reach. Jill shares her success with this strategy, noting slow but substantial growth in connections.
The importance of LinkedIn ads is highlighted, but Jill cautions that these should only be pursued once profiles and landing pages are fully optimized. Ads should be targeted effectively, and the corresponding landing page must provide ample information to convert clicks into sales. Regular posting, sharing articles, and using video content on LinkedIn are also suggested to engage and inform your audience.
To sum up, Jill emphasizes the need for a comprehensive approach to LinkedIn marketing, combining optimized profiles, regular posting, targeted connections, and thoughtful ad campaigns. The video provides valuable resources, including post ideas and a social media blueprint, to help businesses navigate the LinkedIn marketing landscape effectively.