First impressions are everything, especially when it comes to your website. Research shows that 62–90% of purchase decisions are based on colors alone. Choosing the right website color scheme can make your website more memorable, trustworthy, attractive, and profitable.

You set your color and typography desires and we make sure your website is consistent throughout.

When you visit a website for the first, second, or even tenth time, what’s the first thing you see? For many of us, it’s the header. One of the reasons why is that our eyes are naturally drawn to the very top part of the page. It’s like watching a movie or reading a newspaper article, you want to start at the very beginning of the story, not in the middle of it. You should also find its branding there, and you’ll get a high-level overview of its content. You might also find a call-to-action and additional company info, among other things. Even though the header takes up a small amount of real estate, it’s one of the most important parts of the site and, as such, is probably going to get more engagement than most content on the site. 

Our headers can contain logos, site titles, sub-titles, menus, search boxes, social media icons, and more.

The website footer is the section of content at the very bottom of a web page, and it typically contains a copyright notice, link to a privacy policy, sitemap, logo, contact information, social media icons, and an email sign-up form. In short, a footer contains information that improves a website’s overall usability, and information that can’t be found on the rest of the website.

Our footer designs can also contain menus, other links, copywrites, social media icons, links to forms, and more. We design them to meet your specific requirements.

When it comes to content creation, every business is unique and needs something different. There is a set of pages that all websites must consider because visitors (your potential customers) have expectations of the information on your site and where to find it.

There are a series of questions to ask yourself about your website, like:

• What pages do I need?
• What content should be on my home page?
• Do I need a privacy policy or disclaimer page?
• Should I have a testimonial page?
• Do I need a company blog?
• Should the “About” page be about myself or the company?

There are certain pages that are a must, or should at least be considered, for any business website. Depending on the purpose of your website, some of the following pages should be included:

• Home page
• About page
• Services page
• Products page
• FAQ page
• Testimonial page
• Contact page (with or without a form)
• Blog
• Press or latest news page
• Privacy policy page
• Terms and Conditions page
• Sitemap
• 404 page (the page that is displayed when the system cannot find the page requested in the URL)

You provide us with the following….

• What pages would you like your website to have?
• Suggested appearance (examples) of the pages!
• Text and photo content for the pages!

And we will create the pages for you.

Humans are visual-oriented beings. Studies show that people remember 80% of what they see and only 20% of what they read. In fact, there’s research that suggests that 65% of people are visual learners. That’s why visual-rich media – photos, images, videos – have a huge impact on the success of written content and overarching content marketing strategies. Web content containing visuals like images or videos performs better – on average, receiving up to 94% more views. They can convey complex messages in the blink of an eye. 

However, images and videos are a two-way sword. They add significantly to viewer retention and website interest, but if not handled correctly can impact website performance. It is critical that photos and videos only be used where they add value, and that they are optimized for performance.

I our website designs we make sure your photos, images, and videos are optimized for performance without giving up their clarity.

Great navigation is a crucial element to get right on your website for two main reasons.

First, it helps users find what they want which will result in more conversions. Second, it helps search engines, because good navigation will help them better understand how you’ve organized your site and ensure PageRank flows to the most beneficial pages.

While website navigation describes users clicking on links, there are standard components that facilitate that navigation. Some of these include Breadcrumbs, Sidebars, Mega menus, Dropdowns, Tabs, and Accordions.

It’s important to understand how users navigate sites. There are three main ways, starting with forward navigation which helps users explore deeper within a site hierarchy. Secondly, there is sideward navigation which helps users explore content related to what they are currently viewing but isn’t a subtopic. Third, backward navigation helps users return to a previous page or step within a process.

We work with all of these to provide your website with the optimum navigation for user experience and search engine optimization.

We all know the value of social media advertising! Every month, there are nearly 2.9 billion active users on Facebook, 2.6 billion on YouTube, 2.0 billion on Instagram,  and 1.0 billion on TiK Tok. LinkedIn and other social media sites also have major social media usage. It is not only important to have a social media presence but to make your accounts available from your website.

There are recommended places on your website to place your social media icon links and we will work with you for proper placement and to make sure they are visible to your website visitors.

Contact forms provide customers with a convenient way to contact you and allow you to collect valuable customer data and feedback. A contact form can also build customer relationships, allowing them to engage more deeply with your brand.

A contact form can be a great way for businesses to capture and convert those leads into sales. By collecting customer data, you can better understand their needs and target them with specific offers. This helps build trust and loyalty with your customers, encouraging them to return to your website more often.

A website’s contact form makes it easier for customers to ask questions or provide feedback about your services or products. This feedback can be invaluable for businesses, allowing them to understand their customers better and improve their services. By promptly responding to customer feedback, you can show your customers that you value their opinions and are willing to take action.

We can design contact forms for all purposes and place them where you would like on your website.

If your business doesn’t have a blog, you might want to reconsider — B2B marketers who use blogs receive 67% more leads than those who do not, and blogs have been rated the 5th most trusted source for accurate online information. At their most basic, blogs can help you develop an online presence, prove yourself an expert in an industry, and attract more quality leads to all pages of your site.

We can add a blog with search capability to your website.

U.S. e-commerce sales reached $1.03 trillion in 2022, passing $1 trillion for the first time ever.

Over the last few years, e-commerce has become an indispensable part of global retail. Like many other industries, buying and selling goods has undergone a substantial transformation following the advent of the internet, and thanks to the ongoing digitalization of modern life, consumers all over the world now profit from the perks of online transactions. As global internet access and adoption rapidly increase, with over five billion internet users worldwide, the number of people making purchases online is ever-increasing. In 2022, retail e-commerce sales were estimated to exceed 5.7 trillion U.S. dollars worldwide, and this figure is expected to reach new heights in the coming years.

Small businesses should look to selling online as not just an increase in revenue, but a way to further connect with their audiences and expand their name. While brick-and-mortar is far from gone, online sales are becoming a major part of how we shop.

We use WooCommerce for our website stores and for a good reason. In 2023, WooCommerce is used in 23% of the top 1 million sites using e-commerce technologies, and that percentage is expected to grow.

Many companies jump on the bandwagon and implement live chat because it’s easy and relatively cheap. But should you, too? There are many advantages to implementing live chat, but there are also some disadvantages. Some of the advantages are Faster Support, Real-time text preview, Instant customer feedback, Non-intrusive, Can prevent cart abandonment, it’s Personal, and it can build strong customer relationships.

But there are also disadvantages as well, like it doesn’t work well for older people and first response time expectations are high. The biggest problem for small businesses is that you need to be online to offer support.

If live chat is for you, we will gladly add it to your website.

And to many people, they are one of the most frustrating and annoying parts of the internet. After years of being used, they’re the one thing that just simply won’t go away. While most people are aware of the displeasure pop-ups cause visitors, they are still nevertheless used because they work. According to Sleeknote, a pop-up builder who analyzed over 1 billion pop-ups, pop-ups with images convert at 3.80%, which isn’t too shabby.

Pop-ups have their advantages and disadvantages. Some of their advantages are they catch visitors’ attention, remind visitors of important information, keep a visitor on the page longer, encourage visitor interaction, and encourage conversions. There are also disadvantages like; pop-ups are annoying, they can distract and confuse visitors, and they can lower your User Experience (UX) and SEO rankings.

As with live chat, if pop-ups are something you want on your website, we will gladly add them.

FSM recommends and uses Bluehost hosting services. Bluehost is rated one of the top hosting services for WordPress and includes one domain name at no additional cost. If the Client already has a hosting account, if acceptable to FSM, we can use that account, but the Client will need to grant permission to FSM to access the account as administrator (username and password).