Show Notes
The Simple Marketing Academy Podcast is where entrepreneurs and small business owners, go to learn simple and cost effective marketing strategies, to reach more of their ideal customers and increase their sales.
Listen to episodes and find the show notes below.
Also find the podcast on iHeartRadio, Apple Podcasts, Google Podcasts, Pandora, Stitcher, Audible, Amazon Music, Spotify, TuneIn Radio, JioSaavn, Radio.com & Listen Notes
for any questions or comments.
Open the Episode to access the podcast and show notes.
Season 6:
Listen to Episode 96:
In this video, Tanner goes over the best and most recent Instagram marketing strategies for small businesses, covering topics like; profiles, posts, Instagram Reels, and much more!
Season 5:
Listen to Episode 95:
In this video, Jill talks about the best way to uses videos to market your small business, from the type of equipment you need, to the MANY topics you can talk about, to where to post your videos to get the maximum exposure.
RESOURCES MENTIONED IN THE VIDEO:
Listen to Episode 94:
LinkedIn is the BEST social media platform for businesses that sell to other businesses (B2B.) Make sure you’re making the most of it! Use this video checklist to ensure you’ve optimized your LinkedIn profile and your company page, and that you haven’t missed any of these hidden features! Use these simple LinkedIn tips to grow your business!
Listen to Episode 93:
Are you constantly receiving direct messages and emails with the sender claiming they can sell you a large number of followers? Have you ever wondered what the outcome would be if you did buy followers? In this video, Tanner tells exactly what can happen!
Listen to Episode 92:
In this episode, Jill talks about how she started her business, Fox Social Media, from scratch and grew it into a six figure business. She also explains the ten most important things you need to know to start your own successful business.
GoDaddy: Purchase A Domain Name
BlueHost: Website Hosting
Canva: Easy Graphic Design
Hiscox: Small Business Insurance
Google Business Page: Free Business Listing
SocialPilot: Social Media Scheduling
ClickUp: Project Management
Brevo: Email Marketing
LegalZoom: Online Legal Advice
Fox Social Media: FREE Social Media Blueprint E-Book
*Some of the links above are affiliate links. All of the links above are for products/services that I use now or have used in the past.
Listen to Episode 91:
Have you ever wondered what the difference is between a boosted post and a Facebook ad? Do you have trouble figuring out which one to use, which is better for your business, and which one will give you better results? Watch this video to get answers to those questions.
Listen to Episode 90:
Have you ever wondered how to use video marketing for your small business? Do you wonder what you should talk about, what elements your videos need to contain, and how best to relate to your audience? In this video, Tanner J. Fox, co-owner of Fox Social Media, answers those questions.
Listen to Episode 89:
Have you ever wondered what the analytics look like for wildly successful TikTok videos. Here’s your chance to see! Make sure you stay till the end of the video to hear what factors went into making these videos successful!
Listen to Episode 88:
In this video, Tanner J. Fox, co-owner of Fox Social Media, explains what Influencer Marketing is, how it can help your small business, and best practices for an using Influencer Marketing Program in your business.
Listen to Episode 87:
Are you wondering what the best days of the week and the best times of day are to post on social media? In this video, Tanner J. Fox, co-owner of Fox Social Media, shares his research with you to help you determine the optimum time to post on each social media platform.
Listen to Episode 86:
What is Threads? Should I be using it for my small business? If so, what should I post on it? Tanner J. Fox, co-owner of Fox Social Media answers these questions and gives you his advice on how to best utilize this new social media platform.
In this episode, Tanner J. Fox, co-owner of Fox Social Media, talks about the biggest mistakes small businesses make on their social media, and how to avoid them.
Listen to Episode 84
In this episode, Tanner J. Fox, co-owner of Fox Social Media, walks you through a simple process, using free tools, to generate unlimited content ideas for your small business posts!
Listen to Episode 83
In this episode Tanner J. Fox, co-owner of Fox Social Media, explains how to decide which social media platforms are right for your small business.
Listen to Episode 82
Did you know that you can find, and view, your competitors Facebook ads? You can even see all kinds of details about the ads, such as how much money they spent running them, who they targeted with the ads, and more. All of these details can really help you create successful ads for your business.
Listen to Episode 81
In this episode, Tanner J. Fox, co-owner of Fox Social Media, talks about the top mistakes that small businesses make on social media. He also explains why these things are mistakes, and tells you what to do instead.
Listen to Episode 80
In this episode, Tanner J. Fox of Fox Social Media shares five ways to come up with an unlimited number of ideas for social media posts! This is super helpful for small business owners.
Listen to Episode 79
In this episode, Tanner J. Fox, co-owner of Fox Social Media, explains how ChatCPT works, different uses for it, and how to use it to create social media posts quickly.
Listen to Episode 78
In this episode, Tanner J. Fox, co-owner of Fox Social Media, talks about the five top website mistakes that cost small businesses sales. He also explains how to correct these mistakes, making your website user-friendly, easy to navigate, and more likely to lead to a purchase.
Listen to Episode 77
A sales funnel is a process to walk your customer through the buying process. Does your small business need a sales funnel? In this video, Tanner J. Fox explains what a sales funnel is and gives you an example of a simple sales funnel.
Listen to Episode 76
What is an algorithm, and how do social media algorithms work? If you are using social media to market your small business, you need to understand social media algorithms. Facebook, Instagram, TikTok or YouTube, this episode will teach you what you need to know.
Listen to Episode 75
What are lead magnets? Does my small business need to use them? How do I create a lead magnet? In this episode, Tanner J. Fox of Fox Social Media answers those questions and more.
Listen to Episode 74
Are you wondering whether or not your small business should be on TikTok? In this episode we talk about which businesses TikTok is right for and the pros and cons of using TikTok for small business marketing.
Listen to Episode 73
In this episode, Jill tells you the three things you need to do to make sure that your business can be found in search results, by your ideal clients and customers.
Listen to Episode 72
In this episode, Jill lays out a step by step plan for you to successfully market your small B2B business.
Project Management Program: ClickUp
Social Media Scheduling Platform: SocialPilot
Easy GraphicDesign Program: Canva
E-Mail Marketing Platform: SendInBlue
Free Photo Websites:
NOTE: We are affiliates for some of these companies.*
Listen to Episode 71
In this video, Jill talks about the steps to take when a client hasn’t paid you, and how to handle their ongoing excuses for not paying their invoices.
Listen to Episode 70
Authority Magazine asked me to create a video about the Five Ways We Can Re-Imagine The Marketing Industry To Make It More Authentic, Sustainable, And Promote More Satisfaction. I have been doing the marketing for small businesses for the past 12 years and I was very excited to share my small business marketing tips in this video!
Listen to Episode 69
In this video Jill teaches you how to get more people to see, and like, your Facebook posts. This small business marketing strategy will help you to grow your Facebook page, increase your reach and help your ideal customers get to know, like and trust your small business much quicker!
Listen to Episode 68
In this episode, Jill walks you through the process of planning the type of content you should share on your small business social media accounts.
Listen to Episode 67
In this episode, Jill walks you through the process of planning the type of content you should share on your small business social media accounts.
FREE PHOTO RESOURCES:
Listen to Episode 66
In this episode, Jill talks about the things you need to know before you run Facebook ads for your small business, and what you need to consider to create a Facebook ads strategy.
Listen to Episode 65
In this episode, Jill talks about setting up a simple website for your small business, and the content that needs to be on that website.
Season 4:
Listen to Episode 64
Do you hate traditional selling as much as I do? Here are my tips for getting clients for your small business without using any high pressure, pushy sales techniques!
Listen to Episode 63
Do you struggle to fill your conferences and live events? You know you have a great product, that will really benefit your audience, but you wonder why more of them aren’t buying!
In this video I am going to tell you the nine steps we took to increase my client’s yearly conference sales by 30% in two years.
Listen to Episode 62
Would you like to know how to let more people know about your small business? Wondering how to attract more clients and customers to your small business, but don’t have the budget to run Facebook, LinkedIn or Google ads? Use This Free Tool To Increase Sales For Your Small Business!
Google Business Page: https://www.google.com/business
Listen to Episode 61
Have you ever wondered what to post on your small business social media? Are you trying to figure out what your ideal clients and customers want to see? Are you racking your brain trying to learn which posts people will be the most interested in? Here are the 10 most important things to post on your small business social media!
CANVA: https://bit.ly/Canva-JWF (this is an affiliate link)
Listen to Episode 60
Are you having a hard time trying to figure out which social media sites you should use for your small business? Do you wonder which social media platforms are best for small businesses like yours? In this video I tell you the very simple steps to take to determine which social media platforms are right for your particular business!
CANVA: https://bit.ly/Canva-JWF
(this is an affiliate link)
Listen to Episode 59
Do you need to learn how to market your new small business? Are you wondering what steps to take to begin promoting your products or services? Then this podcast is for you! Here are the eight steps to take first, to start marketing your small business!
Listen to Episode 58
Have you ever considered moving your small business, or your LLC, from California to Texas? Have you wondered what the pros and cons are of making the move? My husband and I moved our small business (LLC,) and ourselves, from Orange County, California to Houston, Texas. In this video I’ll tell you our reasons for making the move (both personal and professional,) the differences between living in California and Texas, and what our experience has been like so far.
JOE FOX FRANCHISE CONSULTANT WEBSITE: https://www.JoeFoxFranchise.com
Listen to Episode 57
FLIP YOUR LIFE – 30 Day FREE Trial! CLICK HERE: https://bit.ly/FYLFreeTrial
Shane Sams, one of the top experts on Membership Sites, answers the question, “Should My Business Have A Membership Site?” In this video we discuss; profitable membership site ideas, how to create a membership site, membership sites vs. online courses, and how to make recurring revenue online.
Listen to Episode 56
In this episode, Jill answers the question, “how do I know which social media sites to use for my business?” She goes over the four steps to determining which social media platform is best for your small business. This is one of the first steps to take to set-up an effective social media marketing strategy for your small business.
Season 3:
Listen to Episode 55
In this episode, Jill discusses the simplest way to create a small business website. She also talks about the most important elements, what needs to be on a small business website, and how to create a small business website for free.
Listen to Episode 54
In this episode, Jill discusses the six elements of a strong, but simple, small business marketing plan.
listen to Episode 53
In this episode, Brian Kearney of Awesome Pros discusses making your first hire, and how to find the right person to help you in your small business, without spending a lot of money. You can reach Brian at AwesomePros or by Email.
Do you need help creating & executing a very simple marketing strategy for your small business? One that will help you attract new customers, make more sales and increase your revenue? Simple Marketing Academy was designed for you! www.SimpleMarketingAcademy.com
Listen to Episode 52
In this episode, I answer questions about small business marketing, lead magnets, email marketing, Facebook ads strategy and more.
Do you need help creating & executing a very simple marketing strategy for your small business? One that will help you attract new customers, make more sales and increase your revenue? Simple Marketing Academy was designed for you! www.SimpleMarketingAcademy.com
Listen to Episode 51
Creating a marketing strategy for your small business can be simple, if you know the steps to take to build an effective one!
Do you need help creating & executing a very simple marketing strategy for your small business? One that will help you attract new customers, make more sales and increase your revenue? Simple Marketing Academy was designed for you! www.SimpleMarketingAcademy.com
Listen to Episode 50
Have you been wondering why your Facebook Business Page isn’t bringing you customers, or if your small business even needs a Facebook Business Page at all?
In this video I will share the five places most people go wrong when creating their Facebook Business Pages, and how to simply correct those errors!
Listen to Episode 49
Are you wondering what a marketing strategy is, why you need one for your small business, and how you would even begin to create one?
Watch this short video for the what, the why and a simple four step process for the how! Creating a very simple marketing strategy for your small business is easier than you think!
Listen to Episode 48
Are you an entrepreneur, solopreneur or small business owner who wants to learn simple marketing strategies to reach your ideal customers and increase your sales! You’re in the right place!
Listen to Episode 47
In this episode Sam Kurd, Elizabeth A. Marks and Jill W. Fox teach a simple and effective strategy to market your small business online and increase your revenue.
Listen to Episode 46
Meet the woman who retired from a successful law career and started her own business after turning 50, Lorie Eber of Lorie Eber Wellness Coaching! Find out what lead her to choose this new field, how she gets clients, and learn about her unique marketing style!
Listen to Episode 45
In this interview, Elizabeth A. Marks from Smart Copy Clicks tells us how to create content that will resonate with our ideal clients, and result in more sales. You are going to LOVE her four U’s!
Listen to Episode 44
In this interview, Justin Nimergood shares his advice on how to start and grow a small business.
Season 2:
Listen to Episode 43
Brandon Flint of Story Directive shares his tips for small business owners on how to get started with video marketing, what to make videos about, and how important video marketing is for small businesses.
Listen to Episode 42
Listen to Episode 41
Meet Jeremy Epp, and hear the story of how he made the transition from full-time employee to entrepreneur, and how he’s helping others do the same.
Listen to Episode 40
Sharon Tseung, of Digital Nomad Quest, tells us about her travels as a digital nomad, how she prepared, where she stayed, how she earned an income, how she lived comfortably for less than $15,000 a year & how you can do it too.
Listen to Episode 39
In this episode, Joe Hines, college marketing professor and owner of A3Marketing, shares his best marketing tips for new entrepreneurs and small business owners.
Listen to Episode 38
What starts as a side hustle, can grow to become your full-time gig, if you take the right steps! Here are 17 tips to help you make that happen!
Watch this episode in video format
Discover Your Perfect Business Model Worksheet
25 Free Websites That Will Help You Run Your Small Business On A Budget!
How I Started My Online Business With Just $7.99 & How You Can Too!
Listen to Episode 37
There are people out there, who want to learn what you know! Here are 8 ways to make money by sharing your expertise with others, and how to get started!
Listen to Episode 36
You’ve created a Facebook ad that you think is awesome, people are viewing it, some are clicking on it, but no one is buying. Here are the six problems I see most often and how to correct them.
Listen to Episode 35
These 25 websites will really help you run your business and will save you money at the same time!
Listen to Episode 34
Listen to Episode 33
If you are using one of all of these Instagram marketing techniques you should stop immediately. Here’s why they are hurting your business and what you should do instead.
Listen to Episode 32
Listen to Episode 31
Did you know that there’s a difference between a personal Instagram account and a business Instagram account? Watch this step-by-step tutorial on how to set-up an Instagram account for your business.
Watch this episode in video format
See screen shots of every step in the tutorial here
Listen to Episode 30
CLICK HERE FOR LINKS TO ALL OF THE PODCASTS MENTIONED IN THIS EPISODE
Listen to Episode 29
Watch this episode in video format
How To Find The Perfect Business For You!
Request My Free “DISCOVER YOUR PERFECT BUSINESS MODEL” Guide Here!
LLC Creation, Business Legal Advice & Tax Advice
Free Amazon Business Prime Account
Business Resources (NOTE: I am an affiliate for some of these companies.)
Free & Easy Graphic Design Program
Logo Creation & Graphic Design Projects
TEN THINGS YOU NEED TO DO TO START YOUR SMALL BUSINESS!
HOW I STARTED MY ONLINE BUSINESS WITH JUST $7.99 AND HOW YOU CAN TOO!
HOW TO CREATE A FACEBOOK BUSINESS PAGE FOR BEGINNERS!
HOW TO INVITE PEOPLE TO LIKE YOUR FACEBOOK BUSINESS PAGE EVEN IF THEY ARE NOT YOUR FRIENDS!
HOW TO USE SOCIAL MEDIA TO PROMOTE YOUR PRACTICE, BUSINESS OR BRAND!
Listen to Episode 28
Not only is your age not a disadvantage, but it’s actually a huge advantage in many ways. Here’s why!
Request My Free “DISCOVER YOUR PERFECT BUSINESS MODEL” Guide Here!
Listen to Episode 27
Here is a simple strategy to get you started with the online marketing for your small business, your practice or your personal brand.
Watch this episode in video format
Logo Creation & Graphic Design Projects
Domain Name Purchase, Website Creation & Hosting
How To Create A Facebook Business Page For Beginners
Free (and Royalty Free) Stock Images:
Do NOT Post These Things On Social Media
How Buying Likes Or Followers Can Hurt Your Business
Business Resources (NOTE: I am an affiliate for some of these companies.)
Listen to Episode 26
Season 1:
Your goal on social media is to reach your ideal patients where they spend time online, and give them the opportunity to get to know, like and trust you. Here are 33 social media post ideas to help you do just that!
CLICK HERE to see the whole list.
Have you been wondering how to market your products or services in 2019? Here are seven business marketing lessons your can learn from a company who has mastered the process…the Hallmark Channel!
Learn the 14 things that make a small business successful, and hear how a real small business implements all of them!
CLICK HERE to see the entire list!
With more than 2.23 billion monthly active users, Facebook is the largest and most used social media platform. Here is a simple step-by-step tutorial on how to set-up your Facebook Business Page, the right way!
CLICK HERE to see screen shots of each step!
The Legitimate Way To Get Verified On Instagram! A step -by-step tutorial.
CLICK HERE to see screen shots of each step!
How do you ensure that your clients and customers know exactly which Facebook page belongs to your business? You have your business Facebook page verified! Here’s how!
CLICK HERE to see screen shots of each step!
At one time or another, we are all faced with the difficulty of making a decision. Here are 7 steps to help you make the best decision.
Buying social media followers seems like such a quick, easy and inexpensive way to grow your following. Here are the six reasons why this tactic can spell disaster!
If you are a small business owner, and you’re not using affiliate marketing to increase your revenue, you’re missing out on a fairly easy, additional source of income for your business! Here’s how to do it!
How to find, clean-up, take control of, and present a consistent presence on your business social media accounts.
Learn the benefits of using social media in your medical practice, what you’re missing by not doing so, and which social media platforms are most important for your practice.
Companies are expected to give time, resources and/or money to charity, in today’s world. As much as corporate donations benefit charities, they can benefit the businesses who make them even more. Here’s how!
Charity Navigator: https://www.charitynavigator.org
Better Business Bureau: https://www.bbb.org
Charity Watch: https://www.charitywatch.org/
Find out how you can create a successful influencer marketing program, on a very small budget! Learn how you can have an awesome blogger outreach program for just $300!
Most of us complicate things in our heads, far beyond what is real. We worry about, “problems” that will never materialize. So how do we create a simple, happy life for ourselves? By following these 12 steps!
After hearing these 15 reasons, you will see how spending time with positive, happy and confident people, will make a huge impact on your life, both personally and professionally!
In this episode I explain the best way to approach other people when you want to connect to them on LInkedIn, and tell you one thing you should NEVER do when attempting to make those connections.
Find out the surprising marketing tips I learned from meeting these five amazing people and how they grew their brands into successful businesses.
CLICK HERE to see all of the video creators mentioned in this podcast.
CLICK HERE to find, “Primal Branding by Patrick Hanlon.”
Facebook has added an additional feature that allows you to invite people to LIKE your business page, even if they are not friends with you on your personal page, or on your email list. I love this new feature. It allows you to grow your audience, and get an additional benefit from your Facebook ads. Here’s how it works.
CLICK HERE to see all of the steps in this process, along with examples.
Learn how to be funny on social media and gain super fans for your brand! Find out how the funniest brands on social media do it! Get ready to laugh!
Click here to see all of the POSTS mentioned in this episode.
There is a lot of advice out there on what to post on social media, but you rarely hear about what NOT to post. Posting the wrong things can be worse than not posting at all! Learn from the mistakes these companies made!
Click here to see all of the POSTS mentioned in this episode.
In this episode, we talk about the 15 steps to take to get clients for your social media or service based business, for free! I lay out the 15 steps to take to find clients for your small business, without spending any money.
Click here to get the list of the FREE RESOURCES I used to create, market and grow my online business.
RESOURCES MENTIONED IN THIS EPISODE:
Listen to Episode 4
In this episode I explain the process I went through to create my online business and get clients with a budget of just $7.99. I lay out the steps to show you how you can do it, too!
Click here to get the list of the FREE RESOURCES I used to create, market and grow my online business!
In this episode, I go over the steps you need to take to start a small business. I simplify the process and explain the steps, in the order you need to do them in.
Click here to request a copy of my free, “Find Your Business Model“ worksheet! You will find the spot to request the checklist, on the right side of the page.
RESOURCES MENTIONED IN THIS EPISODE:
In this episode, I walk you through each of the steps to take, to discover the perfect business for you, based on your skills, experiences, and personality type.
Click here to request a copy of my free, “Find Your Business Model” worksheet! You will find the spot to request the checklist, on the right side of the page.
In this episode I talk about my journey, past jobs, and life experiences, and how each of those things lead me to where I am today.